A SHINING EXAMPLE TO FOOD START UPS

RECIPES FROM BRIXTON VILLAGE, by MISS SOUTH, published by Kitchen Press
A SHINING EXAMPLE TO FOOD START UPS

Review by Jo Lynn @pryogi
New book out now! How To Win More PR Clients

Why has JUF kicked off our food library with Recipes from Brixton Village?
For those of you who don’t know the tale, Brixton Village is the 1930’s covered market formerly known as Granville Arcade in Brixton, which although has since become a listed site had become so run down that the current landlords had applied to develop the area.  The story is told in the introduction how InShops, who took over the market together with community organisers Spacemakers Agency came up with a radical plan to save the Village and to make the outlets financially viable to the potential traders they wanted to attract.  The rest is history; the traders came and acted as pioneers in the revitalising of this colourful and vibrant market.  Visiting Brixton Village is like packing a week’s holiday into an outing.  Every trader’s offering is different.  There are delicious foods to be tasted from every corner of the world – even Britain! There are unusual household products to buy and most definitely strange and wonderful ingredients that are hard to source anywhere else.
Miss South’s Recipes from Brixton Village celebrates this inspiring tale of an urban revival with signature dishes from some of the pioneering traders creating an inspiring book full of recipes you will really want to try and which could surely be described as melting pot cuisine.  So, there is Spicy Beef from Columbian Senzala (which you use in galettes), classic Jerk Chicken from Fish, Wings & Tings, Sea Bream Ceviche from L & J Fishmongers, a selection of Otsumami (Japanese ‘tapas’) from Okan, Aubergine Ragout from Casa Sibilla, Chilli Oil from the Agile Rabbit, Gelato al Caramello Salato (salted caramel ice cream) from Lab G, Tamarind Margarita from Jalisco, Elderflower Cordial from Cornercopia and , Pear and Lavender Cake from the Snugg and much more.
As a result of this glorious rising from the ashes story, Brixton Village has become a destination for Londoners and visitors to Londoners, who come to taste the food and have a colourful and joyful experience of multi-cultural London.
Recipes from Brixton Village will inspire us all to be creative, to look to our own personal heritage as a resource on which to base our food enterprises, because in adventurous Britain, the global food we eat is a great basis for a successful business and a way of re-generating a neighbourhood.
Brixton Village is published by Kitchen Press on May 22nd and will cost £15.99

This slideshow requires JavaScript.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s