Marketing Planning in 7 Steps

westminster enterprise centre

Jacki Hall

Thursday 1st August 2013 10.00 – 13.00 at the Westminster Enterprise Centre, 59 Elgin Avenue, London W9 2DB

Marketing Planning in 7 Steps

In this practical ‘how to’ workshop, Jacki Hall will help you begin to explore:
WHY – are you marketing? Long term customer loyalty, raising brand awareness, or short-term sales?
WHO – is/are your customer(s)? B2B, end user, or buyer?
WHERE – are they? Online, local, or international?
WHAT – will you do to connect with them, what are your activities?
HOW  – will you reach them? Media, online, or shop?
WHEN  – is your specific event, your launch, your publicity?
HOW (again!) – will you measure the success of your activities?

Jacki Hall is a Chartered Marketer, lecturer and marketing specialist with over ten years experience working in and with small, creative businesses. She also works as a marketing and business mentor with entrepreneurs, and new start-ups throughout the U.K.

To book a place on this seminar, please call us on 020 7266 0636 or email kim@pdt.org.uk
This seminar is Free for residents of Westminster

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